Company News, Packaging News

Mintel Predicts Top Packaging Trends

What's in store for the new year?

For both consumers and brands, there's a lot to look forward to in the new year. According to David Luttenberger, global packaging director at Mintel, packaging is going to see many new developments in 2016. “There’s a parallel path between brands striving to engage consumers on a more personal level and consumers’ expectations for packaging to deliver that experience,” he said. “Digital print that creates ‘hyper’ personal experiences; clean-label messaging that enhances brand ...

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